By Jonathan Stempel

(Reuters) -Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken Paxton expressed concern that its marketing of fluoride could harm parents and children.

Paxton said on Monday that beginning on November 1, Colgate will depict “safe, age-appropriate amounts of toothpaste” for children under six for its Colgate, Tom’s of Maine and hello brands of toothpaste, consistent with the labels’ instructions.

These depictions will include “pea-sized” amounts of toothpaste, rather than larger amounts or swirls, when Colgate uses an image of toothpaste atop a toothbrush, Paxton said.

The changes will appear online first, and on store shelves later, Paxton said.

In May, Paxton issued civil investigative demands

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