Premium childrenswear brand Hanna Andersson is known for its bright, playful prints, family pajamas and a highly sustainable ethos. The label has grown considerably since its start in the 1980s, and shepherding the brand’s most recent growth and digital expansion is Aimée Lapic, who became chief executive officer in 2022.

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During her tenure she launched the Hanna-Me-Downs resale marketplace, introduced the Hanna Rewards loyalty program that quickly grew to nearly 1 million members, reimagined the family holiday pajamas experience with a first-of-its-kind mix and match offering, and scaled its unique childrenswear Personal Shopper program to record participation — further cementing Hanna Andersson’s position as a retail innovator.

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