The Walt Disney Co. is turning to a veteran executive from its ESPN business to lead communications for its ad sales division.

Katina Arnold will become senior vp of Disney advertising communications, working alongside Disney advertising chief Rita Ferro and Disney Entertainment Television and direct-to-consumer executive vp Naomi Bulochnikov.

Arnold joins from ESPN, where she was most recently VP of corporate communications, leading publicity and comms for ESPN’s work with the NFL, NBA, MLB, ESPN Audio, direct-to-consumer streaming platforms and other departments. She previously served in communications roles at High Speed Access Corp. and AT&T Broadband (formerly Tele-Communications, Inc.).

The Walt Disney Co. is turning to a veteran executive from its ESPN business to lead

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