The FIFA World Cup is coming to Canada next year, and Kia is giving young soccer fans the chance of a lifetime: to step onto the pitch as an Official Match Ball Carrier .

That’s right! A few lucky Canadian youths will get to walk onto the field, deliver the official match ball to the referee, and kick off the action at one of the Canadian-hosted matches in Toronto or Vancouver.

However, it gets even more exciting, as Kia will also select seven standout soccer players from this group to represent Canada at the Official Match Ball Carrier (OMBC) Cup. The OMBC Cup is an international tournament scheduled to take place in Los Angeles in 2026. These young athletes will get to compete against teams from 9 other countries, showing off their skills on the global stage!

How it all works

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