Kodak is back — and more compact than ever.

On Wednesday, Kodak unveiled a new 1980s-inspired keychain camera on Instagram, the Kodak Charmera. Within hours, the pint-sized digital toy camera had already sold out.

Billed as a “tiny digital camera supporting both photo taking and video recording,” the collectible Charmera weighs just 30 grams, fits in the palm of your hand and comes with a 35mm F2.4 lens. The cameras are sold in blind boxes, adding a layer of surprise and collectibility across seven retro styles.

Fans are scrambling to get their hands on it. Kodak’s website now warns of shipping delays up to 10 business days and tells fans to watch its Instagram for restock updates.

Why it’s flying off the shelves

The Charmera appears to tap into a mix of nostalgia, authenticity and a

See Full Page