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has a variety of business expertise, starting her career as an executive assistant for Morgan Stanley. She then transitioned to other business roles before tapping into her own entrepreneurial drive at the age of 38, when she launched Hoopla in November 2019. Since then, she’s worked to grow her brand, creating custom marketing merchandise ideas, managing marketing projects, and ultimately helping each client’s story come to life.

Maag shares that making that leap later in her career was a combination of fear and exhilaration.

“As my company grew, I realized how I could positively impact those around me,” she said. “Working in corporate America up until this time shaped me as a leader. I took qualities I appreciated in leaders and insights of what might be lacking

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