Pam Swanner’s career is a testament to perseverance, innovation, and a deep love for connecting people to place. For more than four decades, she has worked at the crossroads of tourism, economic development, and cultural preservation.

Today, as president of the Alabama Black Belt Adventures Association (ALBBAA), she leads efforts to showcase one of Alabama’s most overlooked treasures: the Black Belt region.

Under her leadership, this 23-county area has become known not only for its world-class hunting and fishing but also for its rich cultural heritage, artistic traditions, and vibrant communities.

A career carved through tourism

Swanner’s journey into tourism began with convention sales at hotels in North Alabama. What started as a job quickly revealed itself as a calling. “It was the

See Full Page