New look, same message: ‘See it. Say it. Sorted’

‘See it. Say it. Sorted’ rail security campaign given its first major refresh since it was launched almost a decade ago

bold new design makes the British Transport Police’s 61016 number more prominent, helping the public easily identify and report suspicious activity

£17 million investment to better connect CCTV at train stations, enabling greater real-time access for police to accelerate investigations and help passengers feel safer

Train passengers across Great Britain will start to see new ‘See it. Say it. Sorted’ posters and hear updated announcements from today (16 September 2025), marking the campaign’s first major refresh in a decade.

Since the campaign’s launch in 2016, reports to British Transport Police’s 61016 text service have increased more than eightfold to 255,088 a ye