These days, I spot the Apple Watch Ultra on wrists almost as often as Apple’s annual Series upgrade. And when I ask people (many of whom don’t exactly strike me as hardcore hikers or divers) why they went for the Ultra, their answers usually boil down to two things: the battery life and the big, bright display. Those perks are still major reasons to choose the Apple Watch Ultra 3, and both have gotten even better this year.

For me, the Ultra 3's real headline is satellite connectivity. Borrowed from the iPhone 14’s Emergency SOS via satellite feature, the Ultra 3 can now keep you connected when you need it most. Combine that with the most rugged design, longest-lasting battery, and largest display of any Apple Watch, and you’ve truly got the ultimate smartwatch for those willing to spend

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