Comscore Unveils New 'Scoreboard' for Consumers to Gain Media Insight

Comscore wants to bring its reams of media-measurement data right to the people who may be included in it.

The company, which analyzes TV viewership and movie box office, among other critical media-sector activities, is launching “The Scoreboard,” an interactive site that offers insight into how consumers watch and engage with various types of content.

“Something we have been thinking through is how do we actually communicate the full breadth and depth of our assets in a more interesting, may I say, a b-to-c way, more than b-to-b?” says Jackelyn Keller, Comscore’s chief marketing officer, during a recent interview. “We want to make it more accessible.”

The Scoreboard will be updated monthly and utilize Comscore distillations of data from TV viewership, social media and theatrical atten