YouTube says it has paid out $100 billion over the past four years to creators, artists and media companies via its revenue-sharing ad model.
The company made the announcement at its annual Made on YouTube event Thursday, held in person in New York and streamed elsewhere.
Along with the milestone, YouTube also announced a set of new features available to creators and brands, including AI-driven features relevant to livestreaming, podcasts, language translation and other areas.
“Twenty years ago, YouTube launched with the idea that everyone should have the opportunity to create and find a global stage,” Chief Product Officer Johanna Voolich wrote in a blog post. “Since then, we’ve seen creators shape culture and entertainment in ways we never thought possible. And these creators, arti