Chris Andrew for Scrunch

Why people are turning to ChatGPT for ‘vendor bake-offs’

Vendor selection can be a slog. A couple planning a wedding might spend hours browsing photographers’ websites, reading Yelp reviews, and creating spreadsheets to compare prices and packages. In the business world, the same ritual plays out with higher stakes: marketing leaders sit through demos, pore over whitepapers, and lean on procurement teams to run side-by-side comparisons of software or services. Whether for a wedding or an analytics contract, the process can be slow, high risk, and uncertain. It’s often shaped more by who has the sexiest case studies than by who is truly the best fit.

But many buyers are now outsourcing the vendor bake-off to ChatGPT, Scrunch reports. With a single prompt—”Compa

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