NASCAR’s Future Looks Nothing Like Its Past & Trackhouse Racing Is Proof Trackhouse Racing is redefining what it means to be a NASCAR team, changing the sport forever with its push for diversity and b

It’s no secret that NASCAR is in the middle of a transition. What was once a Southern sport, with blue-collar fan bases and legacy-driven teams, has been forced to adapt to the modern motorsports landscape. Fans want more, whether it’s diversity on the track, global appeal, or simply more variety on a calendar that ovals have traditionally dominated. Newer teams like 23XI and Trackhouse represent stock car racing’s evolution, with figures like Michael Jordan helping expand the sport, or Justin Marks’ side bringing in foreign talent and promoting the next generation of superstars.

Origins of a Disruptor

It all started in 2020. Justin Marks, a former NASCAR driver, decided to try his hand at ownership and build more than a race team. He founded the Trackhouse Entertainment Group, with the