Wax London has been extremely busy in recent periods and its latest news is that it’s focusing on driving US sales higher.

Many UK companies may be reeling from tariffs, but the London-based menswear brand said it’s making shopping easier for US customers with free returns and free shipping on orders over $100. And through its new logistics partner in Columbus, Ohio, it’s now able to ship directly to US customers from within the country for the very first time.

This means faster delivery and a wider selection of styles without the high return fees US shoppers previously faced.

The new facility will also fulfil wholesale orders, and enable dropship and marketplace partnerships, which should provide an even bigger boost to the label’s American operations.

MD Roger Wightman called it “a s

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