(Bloomberg/Mark Gurman and Vlad Savov) — For the past four years, some Apple Inc. customers have been waiting for a fresh design before buying a new iPhone. The time has come for those consumers, with the iPhone 17 Pro, Pro Max and iPhone Air going on sale Friday.

In a first since 2020, Apple is rolling out several new iPhone designs. It’s also releasing into stores a new Apple Watch SE, Watch Series 11, Watch Ultra 3 and AirPods Pro 3.

Early sales across Asia showed strong demand for the Pro models. In Hong Kong, a small crowd assembled at Apple’s flagship store to check out the new handsets, but stock for walk-in purchases was limited only to the novel iPhone Air. Anyone wanting to purchase an iPhone 17 or Pro edition was directed to order online, where Apple indicated wait times of

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