It's iPhone 17 launch day . Consumers around the world are lining up at their local Apple stores in order to pick up the latest line of smartphones from Apple : the iPhone Air and iPhone 17 series.

However, within just a few hours of the new iPhone launching, Apple customers took to social media to share something a bit odd.

Some of the brand new iPhone 17 Pro devices on display in Apple Stores were already scratched.

"Demo unit iPhone 17 Pro scratches on day 1…(it’s not even 24 hours yet)" posted one user on X alongside photos of the scratched devices. "Use a case immediately if you don’t wait to experience this kind of issue. I’m very disappointed with the quality here."

Photos and videos of the scratched-up in-store demo iPhone 17 Pro units quickly spread online, and s

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