“The 2028 presidential primaries are already unfolding on YouTube,” Politico reports.

“Amid the rapid decline of cable news, potential candidates and other elected officials are locked in a digital arms race to draw subscribers, boost their reach and build what amounts to their own broadcast networks.”

“Taken together, it signals the arrival of a fast-changing attention economy that has scrambled what effective political communication looks like. The 2028 cycle has the potential to be the first post-cable TV election, heralding the dawn of a post-literate era in which technology fully displaces reading and consumption of news from traditional outlets.”

We discussed these trends on Trial Balloon this week.

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