For years, New Yorkers have speculated, fantasized and TikTok’d about the day Erewhon might cross the Hudson. Back in 2023, a video falsely claiming a Bushwick grocery store was the chain’s first NYC location sparked confusion and long lines, with crowds wrapping around the block to glimpse what turned out to be a very earnest City Fresh Market.

Well, it’s finally happening. Sort of.

The cultishly expensive L.A. grocer is at long last opening a New York location, maybe as early as this fall. But it won’t be a full store. Instead, Erewhon’s East Coast debut will be a “tonic bar,” tucked inside Kith Ivy, a new private members club in the West Village.

For years, New Yorkers have speculated, fantasized and TikTok’d about the day Erewhon might cross the Hudson. Back in 2023, a video falsely

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