J. Sam Jones

You can find the blueprint for FC Cincinnati on a legal pad.

“There was a lane for FC Cincinnati,” co-founder and club co-CEO Jeff Berding said. “This is literally what I wrote down on a legal pad: If we were a winning team, a family-friendly, inclusive club and a franchise that gave back and made the community better—to be givers to the community, not takers—that we could be relevant very quickly.

"Because I believe that people in Cincinnati were looking for a new kind of sports team. A sports team that really did believe that we have an obligation to lead, inspire and unite the community and to help create a different brand for Cincinnati as a winning city.”

Ten years after FC Cincinnati’s founding in August 2015, Cincinnati hasn’t quite turned into a town known for ti

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