Does every senior media editor spend the day firing off Slack missives calling for fresh stories on The Church of Jesus Christ of Latter-day Saints? It appears journalists chase clicks by publishing salacious stories about reality television shows featuring church members, prominent celebrities who’ve left the faith, and self-labeled exmo (former “Mormon”) influencers with often complex relationships with the church.
Increasingly, their audiences are invited to believe that all Latter-day Saint meetinghouses must be nearly empty, as most members have followed their favorite young influencers out the chapel doors.
This narrative, often flavored with deeply disrespectful descriptions of the faith’s sacred religious traditions, might deliver stellar website stats and ad rates for the platfo