Anyone considering upgrading to a new iPhone this year may have noticed that the current offerings start at about $1000, but balloon to an absolutely wild high-end of $3800.

And that most expensive model isn’t plated in gold or encrusted with diamonds – it’s the same as the $2200 iPhone 17 Pro Max, except it has a massive 2TB of storage on board, 10 times the amount of the starting model. And you may be asking: is there anyone who needs that?

Yes, it turns out there is. It can be easy to forget that – in addition to helping people to connect, with the internet and all kinds of content – modern smartphones are also tools of trade and creative enterprise. That’s why Apple spent time during its reveal event last week talking about genlock and ProRes RAW, video camera terms that most peopl

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