At NBC Bay Area, we aim to create journalism that is trustworthy and transparent, holds the powerful accountable, and moves the San Francisco Bay Area region and its residents forward. Our newsroom follows certain standards and principles when investigating, writing and building our news coverage to ensure accuracy, fairness and quality

The standards described here aren’t meant to be a comprehensive manual to any ethical question that might surface when covering the news. Instead, these standards, also followed by our sister stations Telemundo Área de la Bahía and NBC Sports Bay Area , are pillars upon which we operate when navigating editorial decisions on a day-to-day basis.

Accuracy and fairness

Accuracy and fairness are fundamental principles of journalism. As we gather infor

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