Ole Miss, as is perhaps well known, is in the heartland of beautiful girls. We know this to be true if we are followers—however casually—of something called RushTok, and we know it to be enduringly true because the above sentence was written by Terry Southern in 1963, in “Twirling at Ole Miss,” which was published in Esquire and then included in Tom Wolfe’s essential 1973 anthology, The New Journalism. Let it be therefore established that among the various subcultures of the Deep South, even one as cotton-candy thick and Jolly Rancher wide as sorority rush is worthy of journalistic attention.

RushTok, which took off four years ago and chronicles the adventures of young women rushing the powerhouse sororities of southern universities, is now in its late-baroque phase. (Joan Didion was repe

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