Dana White is no stranger to landing massive deals for the UFC, with the latest example being a groundbreaking seven-year, $7.7 billion broadcast agreement with Paramount. But this isn’t the first time the UFC CEO has secured a huge partnership deal for his promotion. Back in December 2014, the UFC signed an exclusive outfitting deal with Reebok, which officially kicked off in July 2015.

Reebok became the sole provider of UFC fight kits, training apparel, and merchandise, replacing the patchwork of individual fighter sponsors. The deal marked a turning point in the UFC’s branding and athlete compensation model. In 2022, however, Reebok’s role was taken over by Venum—a company that has since formed a partnership with boxing legend Mike Tyson as well .

Mike Tyson joins hands with Ven

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