The bad guys won. Rode into town and ran roughshod over the good guys, and danced and pranced all the way back to Lubbock, that black, double-T villain flag whipping wildly back home in the West Texas wind after Texas Tech's impressive 34-10 win at Utah.

There, feel better now?

Because we can’t feel good about a college football program that spent tens of millions in NIL deals to secure the best team money could buy. Can’t embrace the mercenary philosophy of building a roster in the era of player empowerment.

I mean, who could stomach it?

Certainly not the hoity-toity Big Ten, whose last two national championships were built on the back of critical transfer portal additions at both Michigan and Ohio State .

Not the arrogant and annoying SEC, whose king, Georgia , led the nat

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