The Swift Effect , NBCUniversal Local’s Emmy-nominated docuseries. which covers Taylor Swift ‘s economic and brand power, will kick off its second season next month. The new episode “A New Era” will premiere Oct. 2 on Peacock and the NBC-owned stations’ FAST channels (10:30 pm & 11:30 pm ET) to coincide with the release of Swift’s new album, The Life of a Showgirl . The new episode will encore on CNBC and NBC News Now on Oct. 4, and on NBC-owned stations beginning Oct. 5. You can watch the trailer below.

The Swift Effect , which premiered in November 2024, examines how the superstar performer has built her brand into an economic engine that has redefined the music business, generated billions of dollars in revenue, and influenced a range of fields, such as fashion, sports, e

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