Dick’s Sporting Goods has been opening House of Sport locations at a rapid pace this year, and the 25th store just landed in Jersey City, bringing the concept to the greater NYC area for the first time.

After a quick history search of House of Sport, which has been expanding across the U.S. since its debut in 2021, I got the sense that it’s basically Disneyland for amateur and pro athletes alike. So naturally, I had to see what makes it different from the local sporting goods store I grew up with.

From the moment I walked inside House of Sport, the experience felt intentional. Starting with shoes at the entrance, hundreds of options for all kinds of customers line the walls. Within 90 seconds of having a team member at the store scan a pair, my size was in hand and ready to try on. It’s

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