As the holiday season looms, Generation Z is focusing on prioritizing intentionality with their consumer spending and their well-being.

In its recently released “2025 Holiday Trends ” report, Afterpay commissioned a consumer survey by Morning Consult. Its internal first-party product data was analyzed within the U.S. from May 1 to July 31 and compared to three months prior.

As the leading generational cohort to shy away from traditional forms of credit cards, recent data by Afterpay found that 63 percent of Gen Z are switching to alternative payment methods.

Afterpay saw 35 percent year-over-year growth among Gen Z and Millennials — buy-now, pay-later has become an attractive option for consumers, given the accumulating debt crisis and the cost of living skyrocketing. Cit

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