The entrepreneur Sara Mauskopf has a big voice on X but not in real life. Tens of thousands of people follow her account, where she goes by @sm. Outside social media, she is an introvert who prefers to stay in with her husband and three kids, only attending industry happy hours when she feels it’s critical for her business.

Allow me to bust the myth, which I have heard repeated by peers and colleagues throughout my working life. The myth? To build a following as a storyteller, you have to be self-centered, self-promoting, or extroverted. In reality, it’s often the opposite.

It might seem counterintuitive, but Mauskopf gravitates to social media because she doesn’t crave the spotlight in her personal life. Self-effacing, witty introverts like Mauskopf are far more commonly found on the in

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