Why Guenther Steiner bought a MotoGP team with No Arseholes rule

Richard Coleman and Guenther Steiner appear to cut very different characters. But they’ve bought a MotoGP team together.

Richard Coleman and Guenther Steiner appear to cut very different characters. Both former four-wheel racing bigwigs, Coleman was mainly in touring cars while Steiner’s cameo as Haas F1’s founding team principal saw him become a star of Netflix’s Drive to Survive.

Now the pair have teamed up with Ikon Capital to acquire the Tech3 MotoGP team, just months after Formula 1 owner Liberty Media’s takeover of its two-wheeled sibling was approved. And Coleman tells City AM that they’re going to run the show adhering to one overriding rule.

“We’re super clear not only with what we want to do with this team, but also what we want to do with our investors,” he says. “We just h