EXCLUSIVE: Pure Imagination Studios and Prime Universe Films have acquired exclusive rights to the Bigfoot monster truck brand, with an eye toward building a film and TV universe around it.

The multi-platform rollout will include a live-action feature, animated content, video games, and consumer products intended to introduce Bigfoot to a new generation.

Hailing from monster truck pioneer Bob Chandler and his Bigfoot 4X4, Inc., Bigfoot is widely recognized as the world’s first monster truck. Chandler created it over 50 years ago and in the decades since, has seen it become a symbol of power, innovation, and American ingenuity — amassing more than 50 world championships, setting dozens of world records, and capturing the attention of millions through live events, merchandise, and m

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