Disney is raising the prices of its streaming services, joining competitors such as Apple and Netflix in hiking subscription costs for their streaming platforms.

Beginning Oct.21, the cost of an adverstisement-support Disney+ plan will jump from from $9.99 a month to $11.99, while an ad-free plan will rise to $18.99 a month, up from $15.99, the entertainment giant announced Tuesday.

A bundled plan that includes Disney+ and Hulu with ads will cost an extra $2, rising to $12.99 a month, while the ad-free subscription will run $19.99. A subscription offering Disney+, Hulu and ESPN Select with ads will rise from $16.99 per month to $19.99; without ads, that package will cost $29.99 a month, up from $26.99.

In its August earnings statement, Disney said its flagship Disney+ platform added 1

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