The world changed 91 days ago when KPop Demon Hunters launched on Netflix, sparking a cultural phenomenon unlike anything we’ve seen in years. It’s rare for a movie to capture the zeitgeist so completely and universally. It’s global too, with the film playing on endless repeat in homes worldwide and the soundtrack dominating the summer.

This is Netflix’s first time, the popping of their mega hit cherry. Yes, they’ve had successful TV series before and generated revenue through merchandise and experiences. KPop Demon Hunters represents something entirely different, though, a phenomenon-level IP with genuine franchise potential.

As KPDH reaches its 91-day milestone (which officially ended on September 19th, 2025), Netflix’s key benchmark for its “all-time” rankings, it now sits at 325

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