Amazon is set to defend its Prime program in a new trial against the US Federal Trade Commission (FTC) in Seattle, which will take around a month.

The case, starting from the selection of a jury and opening statements, is the first major recent trial aimed at Amazon's business practices. It revolves around allegations that the company employed fraudulent methods to enroll customers into Prime and then made it excessively cumbersome to cancel.

The FTC's Charges Against Prime

The FTC contends that Amazon broke Section 5 of the FTC Act and the Restore Online Shoppers' Confidence Act (ROSCA). In the agency's view, Amazon utilized design strategies called " dark patterns " to push or mislead people into signing up for Prime, frequently without giving them a clear choice.

While signed

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