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FTC alleges Amazon tricked customers into Prime and made cancellations difficult.

Jury selection began in Seattle federal court; trial examines decade-long practices.

Judge ruled some executives, including Neil Lindsay and Jamil Ghani, may face personal liability.

Amazon disputes wrongdoing, citing clear terms and multiple cancellation options.

A federal trial beginning in Amazon’s hometown this week is set to examine whether the online retailing giant tricked customers into signing up for its Prime service and made it difficult to cancel after they did so.

The Federal Trade Commission sued Amazon in U.S. District Court in Seattle two years ago and has alleged more than a decade of legal violations, including of the Restore Online Shoppers’ Confidence Act , a 20

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