AI emerged as a festive shopping ally, with 80% using Gen AI for gift research and inspiration

65% of festive shoppers used Meta apps with Reels and personalised ads driving maximum influence

Nearly 1-in-2 shoppers find creator content most helpful for deals, with 30%+ valuing reviews and guides on Meta

As India enters the peak festive shopping season, Meta has launched ‘ ’ , a festive playbook designed to guide brands and marketers with strategies to build campaigns that connect with consumers and deliver business impact.

Drawing insights from a new Meta-commissioned study by IPSOS , the Playbook explores how consumer behaviour is evolving during the biggest shopping moment of the year, as it brings together culture, commerce, and community at scale. Revealing how Indian consum

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