A drop in short distance fares helped boost ridership for Brightline in South Florida in August while it was able to raise prices from a year ago for its longer route with Orlando.
Brightline’s ridership kept growing last month as it offered cheaper tickets between stations in South Florida. The train service raised fares for its more lucrative long distance trips servicing Orlando last month. That helped increase revenue as Brightline continued looking to sell a “substantial” part of the company, according to its monthly ridership report.
Total ridership was up 21% in August on Brightline compared to a year ago. Two-thirds of its passengers rode between South Florida and Orlando on what the company refers to as its long distance route. Average fares for those passengers rose 6% from las