Paul Smith has launched a new loyalty initiative that “rewards curious collectors and dedicated customers alike”.

Called Collectors Club, it “looks to bring a spirit of joyful discovery and the unexpected” with an omnichannel rewards approach “that’s inspired by Sir Paul’s own love of collecting”.

The unique rewards approach encourages collectors to accumulate stamps, inspired by the designer’s collection of Japanese Eki stamps. Members collect them through a unique gamification mechanism encouraging them to grow their own digital stamp album, these can be unearthed in shops, purchasing rare collaboration designs and much more.

It's working with partners Limesharp, Vervaunt Antavo and Centra on the programme.

All tiers will be a part of a “generous benefits system offering exclusive p

See Full Page