WPP Media has appointed Vinish Mathews as Head of Team Fulcrum, South Asia, bringing over 22 years of leadership experience across India, China, and Southeast Asia.

Mathews’ expertise spans multiple sectors, including FMCG, technology, fintech, e-commerce, consumer durables, automotive, and tourism.

Vinish has prior experience with Fulcrum, having led strategic planning for HUL’s personal care portfolio.

Most recently, he served as Chief Strategy Officer at Mindshare India, providing strategic solutions, driving innovation, and supporting client growth.

He has also managed Google’s relationship at Media Futures Group across India and Southeast Asia and held a leadership role at Mindshare China.

In his new role, Vinish will lead Team Fulcrum South Asia, focusing on growth and transform

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