When you think of podcasting, you probably picture chart-topping celebrities and shows from major publishers—names like The Joe Rogan Experience, Armchair Expert, Call Her Daddy, MeidasTouch, and others. But here’s the reality: It’s the smaller, independent creators who dominate the podcast world.

The vast majority of the approximately 435,000 actively publishing podcasts are independents—creators operating outside the umbrella of major media companies—and they play a huge role in the industry’s ability to maintain its freshness and authenticity.

They’re also important to strengthening the financial foundation of the entire podcasting market. That’s because, for the advertisers that drive podcasting’s growth, indies are not just plentiful—they’re powerful. Their hosts excel in fostering

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