Your favorite Aldi product will soon have a new look

Discount grocer Aldi is giving its brands a major makeover. Paul Weaver/SOPA Images/LightRocket/Getty Images New York —

As Aldi expands across the United States, so does its name recognition. Now, that name will be stamped on all of its own products.

Aldi announced Wednesday sweeping changes across its product portfolio, drastically reducing the number of in-house brands from about 90 to 26 and consolidating them under a unified “The Aldi Brand” label. The store’s more popular labels — like Clancy’s and Simply Nature — remain but will have “An Aldi Original” title added to their packaging.

The changes are in response to customer feedback, according to Scott Patton, Aldi’s chief commercial officer. He told CNN that customers “often refer to all of the Aldi products as the ‘Ald