Aldi is unveiling a huge packaging refresh by putting its name on nearly every product and launching its first-ever namesake brand.

Over 90% of Aldi's products are private label, and while they will remain at the store, they will receive a new look, according to a press release published Wednesday, Sept. 24 to the grocery chain's website. Brands, like Clancy’s, Simply Nature and Specially Selected, will now have an Aldi logo or "an ALDI Original" labeled on their packaging, the release said.

"The new look and feel of our products is the next step in our journey to modernize our simpler, quicker shopping experience," Atty McGrath, Aldi's CEO, said in the statement. "Now, it’s easier than ever for shoppers to instantly spot the value and quality only ALDI can deliver."

Here's what cust

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