ATLANTA -- At Atlanta Sports Recovery, owner Johnny Bouchard has built a space focused on healing, performance and care.

"What I love about what I do is seeing somebody come in that looks a little hopeless," says Bouchard.

"But then 3 or 4 weeks later, they're deadlifting, sprinting or doing something that's beyond what they thought they'd never be able to do again!"

Bouchard grew up in love with sports, enjoying basketball, golf, tennis, baseball and running.

"I've always been very good at enjoying suffering," he jokes.

His perspective changed during an internship with a professional football team, where he saw players recover from major injuries in just a few days thanks to top-tier care.

"Normal people don't have that access. And I thought 'How can I take the approach used to tre

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