Katie Couric just dropped a clever public service announcement. On Thursday, September 25, the legendary TV journalist released a PSA that spoofs Sydney Sweeney’s viral American Eagle jeans ad, while delivering an important lesson about colon cancer screening. Fans quickly praised the playful yet powerful video.

Katie Couric’s Sydney Sweeney-inspired cancer PSA

The video, titled “Lead From Behind,” begins with a close-up of Couric wearing an open denim shirt that slides off her shoulder while she lies on her side, propped up on pillows. With a smile, she says, “Speaking of genes, did you know that the majority of people who develop colon cancer are not genetically predisposed to the disease?”

As the camera pulls back, viewers see the real scene. Couric is not lounging at home, she’s l

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