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Supporters are the lifeblood of any club. Without them there is nothing.

Sponsors buy into clubs because of their profile, fanbase, success or potential success, and public exposure via the media.

However, that only happens because of the fanbase, which is inextricably linked to the club through family history and tradition.

They are a partnership, which is the basis for any success. We all want trophies and titles, but the true strength of a club lies in its connection with the fans

My club, Blues, have not always understood or appreciated that partnership, however, now it is a fundamental part of things. Owner Tom Wagner regularly sits with the fans at away games or goes into local pubs before a home game and that resonates with supporters more than any words can.

CEO Je

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