The Super Bowl has always been for all. It is like an old antenna could bring the big game to everyone. But that may be changing. NFL Commissioner Roger Goodell just shook up the conversation about how fans may watch the league’s main show.

Speaking to The Athletic, Goodell admitted that putting the Super Bowl on a paid streaming service is “certainly possible.” He pointed to the rapidly shifting media world.

“With a changing media landscape, the way it changes as fast as it changes, it’s certainly possible,” Goodell said. That short line lit a fire under fans who already juggle subscriptions to watch Thursday nights on Prime or exclusive games on Peacock.

Coming right after ongoing talks about Taylor Swift possibly performing the halftime show, the timing could not feel more deliberate

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