OnePlus has announced a new festive campaign for Diwali titled “Light a Light, Plant a Plant”, aimed at combining celebrations with a message of sustainability. The initiative, launched in collaboration with the JK Foundation and featuring Bollywood actor Jackie Shroff, commits to planting 100,000 plants across India.

The campaign builds on OnePlus’ earlier effort in 2019, when it supported the plantation of 20,000 trees. According to the company, the initiative is designed to encourage people to celebrate Diwali while also contributing to a greener environment. Advertisement

The promotional film, conceptualised by the in-house OnePlus marketing team and directed by Only Much Louder (OML), carries the message of adding a sapling to traditional celebrations. Jackie Shroff, known for his

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