Chick-fil-A is branching out into the beverage space as the fast-food drink wars continue to heat up.
The chain confirmed to TODAY.com that it is testing a standalone beverage-focused concept called Daybright under its subsidiary company Red Wagon Ventures, LLC. It is scheduled to open in the Greater Atlanta area this fall.
The beverage-focused restaurant will feature specialty coffees, smoothies, cold-pressed juices and food. Its specific offerings are still shrouded in mystery, but we do know that no Chick-fil-A menu items will be served at Daybright, so you won’t be able to pair your snazzy coffee drink with waffle fries or a chicken wrap .
Red Wagon Ventures, which gets its name from the red wagon that Chick-fil-A founder Truett Cathy used in his very first business eff