That’s a latte gains!

Protein maxxing — pushing past protein guidelines to build bulk, bounce back and feel full faster — is the latest culinary craze.

Coffee connoisseurs are even sneaking it into their morning mugs. Nearly half (47%) of Americans believe that daybreak is the best time to get their protein fill, a recent survey from the financial services company Empower found.

No wonder Starbucks muscled its way into the protein-packed marketplace. The coffee conglomerate launched protein cold foams and lattes and protein-boosted milks to its permanent menu on Monday, with 15 to 36 grams of the essential macronutrient stuffed into each grande 16-ounce beverage. 3

“Consumers are prioritizing protein in the morning, are open to paying a premium for protein-enhanced drinks, an

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