What’s in a name? A value of $30,000, apparently.

Wealthy parents-to-be are spending tens of thousands of dollars to hire a “professional baby namer” to help them dub their new addition.

Taylor A. Humphrey started posting online about a decade ago about her obsession with baby names — and now it’s a whole luxurious enterprise.

“There’s a lot more to this job than people realize,” Humphrey, who was named after 1980s soap opera actress Taylor Miller, told the San Francisco Chronicle . “Sometimes, I get calls from clients that are so urgent that I need to drop everything and help them right away.” 3

The San Fran-based consultant helped name more than 100 babies in 2020, raking in more than $150,000 from cashed-up couples — back when she charged just $1,500 for the service.

Now,

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